About Us

Wand & Whisk Café: A Little Magic for Little Rock

Wand & Whisk Café is a locally owned dessert café in Little Rock, Arkansas, created for people who believe dessert should feel like an experience.

Inspired by Japanese desserts and the warmth and wonder of a magical guild, Wand & Whisk offers a little escape from the ordinary. Come celebrate a birthday, meet friends who share your interests, enjoy dessert with your family, or simply settle into a welcoming space designed to feel playful, comforting, and a little otherworldly.

Our world draws inspiration from magical girls anime, tabletop games, trading card games, fantasy novels, and video games, but all you need is an appetite and a willingness to believe an ordinary day can still hold a little magic to join the guild!

Luxury Soft Serve Ice Cream in Little Rock, Arkansas

At the heart of Wand & Whisk is our signature luxury soft serve.

Our recipe is made with real dairy and formulated at 12.5% milkfat, giving it an exceptionally rich, smooth, and creamy texture. It was developed and refined in-house, with Japan’s celebrated luxury soft-serve tradition serving as our benchmark.

As pharmacists by training, founders Jesse Pruitt and Gwendolyn Herzig understand that formulation is not a matter of guesswork. Ratios matter. Ingredients matter. Small adjustments can completely change the finished result. Our Guild Master brings that same precision and consistency to every batch we serve.

You will find our signature soft serve in taiyaki cones, dessert cups, potion floats, and seasonal guild creations. Our menu also includes Japanese-style rolled crepes, freshly made taiyaki, colorful potion sodas, and other desserts designed to taste every bit as special as they look.

Taste it once, and you will understand why we call it luxury soft serve.

Welcome to the Dessert Guild

Wand & Whisk is more than a place to get ice cream in Little Rock. It is a world of its own: warm, pastel, whimsical.

Our team members are part of the guild, our desserts have stories, and the café is filled with details meant to be discovered. It is a magical bubble where children can feel like adventurers, adults can reconnect with the things they love, and everyone is invited to stay awhile.

Whether you are planning a birthday celebration, meeting friends after a tabletop game, introducing your family to taiyaki, or treating yourself after a long day, we want your visit to feel memorable from the moment you walk through the door.

Meet the Founders

Dr. Jesse Pruitt, PharmD

Jesse leads much of the creative vision behind Wand & Whisk, from its characters and storytelling to the desserts and experiences that bring its magical world to life. Outside of work, he loves to cook, collect toys and trading cards, and play video games.

Jesse studied chemistry at Arkansas State University before earning his Doctor of Pharmacy from the University of Arkansas for Medical Sciences. He and his wife, Erica, have four children: Parker, Leo, Griffin, and Freya.

Dr. Gwendolyn Herzig, PharmD

Gwen brings the enthusiasm and determination that help turn ambitious ideas into places people can actually experience and enjoy. A lifelong Arkansan, she studied biology at Arkansas State University, graduated with University Honors, and earned her Doctor of Pharmacy from UAMS.

She and her wife, Beth, are the mothers of two daughters, Autumn and Evelyn.

Jesse and Gwen first built their working partnership at Park West Pharmacy, where caring for people and creating a genuinely welcoming environment have always gone hand in hand. Together, they later created a family of locally owned Little Rock destinations celebrating imagination, play, and Japanese pop culture: Otaku Takeout, Lucky Cat Arcade, The Dojo, and Wand & Whisk Café.

Meet the Guild

Dylan Hobby, Guild Master

As the Guild Master of Wand & Whisk Café, Dylan leads our café team. He oversees the preparation and consistency of our signature soft serve, crepes, taiyaki, potion sodas, and other guild creations while helping transform imaginative dessert ideas into recipes that can be made beautifully and reliably.

Dylan’s care, precision, and leadership help ensure that every adventurer receives the experience they came for.

Megan Covey, Assistant Mage

As our Assistant Mage, Megan helps lead the café’s day-to-day operations and supports both our guild members and guests. Megan is incredibly innovative and loves to conjure new ideas in the kitchen. She works alongside Dylan to keep the café organized, welcoming, and ready for whatever the day’s quest may bring.

Our Guild Members

Every member of the Wand & Whisk guild helps bring our world to life. From preparing desserts and welcoming new adventurers to keeping the café clean, colorful, and full of energy, our team is what turns the story of Wand & Whisk into a real experience.

Our Promise

We created Wand & Whisk to give Little Rock something we wanted for our own families: a welcoming place filled with imagination, thoughtfully crafted desserts, and experiences worth remembering.

Come as you are. Bring your party. There is always room for one more adventurer at the guild.